Page rank used to be a big thing a few years back. Not sure about it now. When selling links was not yet frowned upon, a high PR meant easy money. Now that the major search engines have taken an active stance against selling links, especially Google, the value of a high PR has almost disappeared. I’m not an SEO guru, but I have observed over the years that PR is simply a grade that Google gives to a web page. People that overly worry about PR remind me of those students that worry about their grades and, by so worrying, spend more time vegetating than actually doing something to ensure their grades actually improve. Really, we have no control over PR. Google decides what PR each site gets, so why bother? The value of a website is strongly dependent on its traffic. Instead of worrying about PR, I worry now about traffic. It’s something more within my control and this way, I no longer spend hours scouring the Web for high PR pages to seek links from… like if I’d get any! The “experts” selling SEO services may emphasize PR, but as a webmaster, I’ve grown over it.
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One common mistake that many people new to blogging make is to jump ahead of themselves and purchase a theme. Why is it a mistake? Because you don’t know what you want. Trust me, you DON’T know what you want. You may think that you know, but you don’t. 
